Editor’s Talk

Editor's Talk (From JAP No. 68)

Dear all readers.      

       Entering the last quarter of 2024, it is likely to be a tough and tiring year for accounting professionals of all fields. The outlook for next year and the following years is not very bright. Revision of effective planning, control, supervision, follow-up cycles is required for the survival of the business. Many businesses may have to consider short-term survival rather than future sustainability issues.

       From “technology disruption” to awareness of “digital transformation”, to the current buzz about the “Sustainability Campaign”, focusing on Net Zero Emission, the question is whether we will survive despite the efforts of all sectors. What we have overlooked or not given as much importance as we should, especially for Thailand, is the prevention of corruption that spreads widely in all sectors, both at the individual and organizational levels. It is time to campaign for “Strong Ethical Implantation”, which should be the cornerstone of all the changes in the world, whether it is cutting-edge technology or climate change.        

       Let's see what the world and the accounting profession will look like in the next three to five years.

Asst.Prof.Somchai Supphatada
Editor

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